Recently, I got a call from a small business owner who was wondering when all the money he was spending on marketing would show returns. His company was running Google AdWords and Facebook ads, they were active on social media, they’d paid a website company to run their website and do their SEO. I asked him how long he’d been executing his strategy. “Six months,” he told me. My jaw dropped to the floor. “Are you serious?” I said. This guy has flushed over $50,000 down the toilet with nothing to show for it. Stories like this just break my heart because small business owners have such a low margin of error. All the money they spend is the money from their own pocket. Money that they would otherwise use for themselves, for their family, for their lives. But they waste it on marketing because they don’t understand how it really works. That stops now. Here’s what I’ve learned over the years are the biggest marketing money wasters and what you can do to avoid them.