Lies and bias on the rise in marketing and public relations

According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays that deal with or in deceit, aided and abetted by the advancement of technology and social media in the post-truth age. Erasing the line between paid and earned media The rate at which influencer marketers are ignoring disclosure guidelines set by the FTC is alarming. The FTC’s “Dot Com Disclosure Requirements” [PDF] are designed to help the public understand…

XAU/USD Remains Below 1,480.00

On Thursday, the XAU/USD exchange rate traded sideways around the 1,475.00 level. During today’s morning, the rate was trading at the given level. Note that yellow metal is pressured by the 55– and 100-hour SMAs, as well the monthly PP at 1,476.00. Thus, it is likely that some downside potential could prevail in the market. Note that the exchange rate could gain support of the 200-hour moving average, currently located at 1,470.95. If the given support holds, it is likely that gold could continue to consolidate against the US Dollar…

Update: Bitcoin and cryptocurrency markets suddenly rebounded yesterday

Bitcoin and cryptocurrency markets suddenly rebounded yesterday, with the bitcoin price climbing back above the psychological $7,000 per bitcoin mark after a sell-off earlier in the week. The bitcoin price has been stuck in a downward trend for the past few months and previously dipped under $7,000 per bitcoin in November, only to jump back again. But should we have seen bitcoin’s rebound coming? A report out earlier this month found the cost of creating new bitcoin, a process known as mining, now averages around $6,300 per bitcoin—something that could mean bitcoin is perhaps…

NOTORIOUS DARK WEB CRIMINAL MAKES BITCOIN PRICE PREDICTION FROM PRISON

Bitcoin is on the brink of another massive price surge that will take its value up to $100,000 (£75,000) in 2020, according to the founder of the world’s most famous dark web marketplace. Ross Ulbricht is currently serving a double life sentence in a US prison for creating the now defunct Silk Road, which was the first place bitcoin was used as a currency on a significant scale. Following his arrest in October 2013, bitcoin experienced its first major price spike that saw it shoot from $100 to over $1,000 in a matter of months.…

Bitcoin Beats Netflix And Microsoft

Bitcoin and cryptocurrency has long been known to appeal more to younger generations than older ones (though there are some notable exceptions). Meanwhile, the bitcoin price has been boosted in recent years by adoption from the traditional financial services industry and this is expected to increase as Millennials (aged between 25 and 39) and Gen Z (those born between 1996-2010) become financially mature. Now, a report has found Grayscale Investments Bitcoin Trust, a publicly tradable bitcoin and cryptocurrency investment vehicle, is among the top five equity holdings for Millennials, next…

Why Referral Marketing Works

When you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can expect and what quality they’ll likely be. True, you won’t know exactly who you’ll be selling to or how large the order will be, but that’s true of almost all marketing techniques. One mistake to avoid, however, is looking solely at the sale itself. When you do this, you’ll miss exactly how that sales opportunity came to you. A few years ago, one member of a referral networking group (We’ll…

HOW TO MAKE MARKETING MORE HUMAN AND BRANDS BETTER FRIENDS

It seems to me that much of marketing can be pretty shallow. I can’t help but think this when one of my kids informs me that their very life depends on possessing the latest plastic object or sugar delivery system that they’ve just seen advertised—only to forget them moments later. Now more than ever, ads are an unavoidable, omnipresent part of our digital lives—some estimates suggest we Americans are exposed to some 4,000 to 10,000 of them every day. Much of this advertising is designed to make us conscious of what…

Nepal’s increased bullion import duty to help India reduce smuggling

The Nepal government’s decision to sharply increase import duty of gold and silver is expected to help both Nepal and India, as part of the volume imported by Nepalese jewellers enters India illegally, significantly squeezing their supplies. < p style=”box-sizing: border-box; line-height: 1.6rem; font-weight: 300; margin: 0px 0px 12px; color: rgb(0, 0, 0); font-family: Georgia, ” times=”times” new=”new” roman=”roman” serif=”serif” =”text-decoration-color:” _16px=”_16px” normal=”normal” _2=”_2″ start=”start” _0px=”_0px” none=”none” initial=”initial”>The government of Nepal, which shares a porous border with India, had last week increased Customs duty on import of up to 50…

Tea output in the south drops by 10% on climate change, planters stressed

South Indian tea output has dropped by around 10 per cent to 225 million kg and is unlikely to recover this year. Planters say they are going through a stressful period due to climate change and their inability to fetch remunerative prices for their produce. According to United Planters’ Association of Southern India (Upasi), the apex body of planters of tea, coffee, rubber, cardamom and pepper in the southern states, production of tea is estimated to be around 225 million kg as against an average output of 240-250 million kg.…

Getting new clients or focus on existing?

Every business faces an eternal struggle: do I put more of my time and resources into existing customers or should I prioritize new leads? Ideally, you would focus on both, but we all know that the day-to-day experiences of running and managing a business are rarely ideal. There aren’t enough hours in the day (or enough money in the bank) to do everything, so you’ve got to choose. That’s precisely what we’re looking at: Determining your immediate place and needs Understanding customer retention tactic costs Leverage your high-quality staff One…