Top Reasons Why Small Businesses Must Spend on Advertising

Table of Contents Top Reasons Why Small Businesses Must Spend on Advertising Quicker client base build-up More customers = more profits It adds credibility to your business If you think that running a business only entails producing your products and services and selling them to customers, then you are wrong. There are many aspects to a business: taxes, accounting, auditing and advertising. Businesses big and small can significantly benefit from advertising, regardless of its form. It is a given that big companies will spend on their advertising, but for small businesses, owners…

How Important is Transparency in the Finance Industry

Table of Contents How Important is Transparency in the Finance Industry Social Media and Reviews Transparency and Authenticity Consequences Due to Lack of Transparency Transparency in Savings and Investments Transparency Stabilizes Economy Transparency plays a significant role in the finance industry. In the financial sector, there is a strong connection between people and a wide range of small and large financial providers. Since they are connected in one economy, they must exist mutually, which is why transparency is essential.   How Important is Transparency in the Finance Industry Social Media and Reviews…

How To Drive Long-Term Startup Success In Turbulent Times

Studies show that opportunity recognition and innovation in tough economic periods are stronger … [+]  GETTY “There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune,” William Shakespeare. Business is all about seizing opportunities. Understandably, many entrepreneurs see turbulent times as periods of deceleration in venture initiation, innovation and growth. When the going gets tough, most entrepreneurs will pass on incredible opportunities leaving all the rewards to the few who seize and persist. In fact, studies show that opportunity recognition and innovation in tough economic…

How to Fire an Employee: 4 Ways to Make the Process Kinder

Hands down, the hardest part of my job is letting an employee go. Even the word “fire” makes people cringe and lower their eyes. But as any business leader knows, sometimes, the right thing to do for the company is to dismiss an employee. It is, after all, pretty common. Forty percent of Americans have lost a job, according to a recent Harris poll. So how can you make the dreaded process go smoothly, both for the employee and the person doing the firing? By doing it respectfully. A study of nearly 20,000 employees…

3 Strategies to Better Motivate Your Team

Regardless of your industry or team size, being a leader is no easy task. You have to be a counselor, a disciplinarian and a source of encouragement all at once. Finding a balance between those roles — some of which at first seem to conflict — requires a crystal-clear strategic vision, passion for your people and a commitment to developing your own emotional intelligence. It’s possible to replace employees, but you can never precisely replicate an individual’s specific skill set. In today’s knowledge economy, the old adage that employees are…