GET YOUR STIMULUS CHECK NOW VIA DIRECT DEPOSIT

FILERS:For Americans who have filed their taxes for 2018 or 2019, if you had your direct deposit information updated when you filed you can be sure the IRS will send you your stimulus check to the same direct deposit account. If you need to update your bank information or track your check you should follow the link below to update it. It is expected the “Get My Payment” application will be up and running by 4/15/2020 and you can locate that under FILERS here- https://www.irs.gov/coronavirus/economic-impact-payments. Payments are believed to start…

How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires.  It’s clear why so many businesses are looking to leverage insights-driven marketing. A…

5 Tips For Leveraging Humor To Build Better Consumer Experiences

How can marketers use humor to build stronger brand-consumer relationships? Andrew Tarvin—comedian, humor speaker, and author of Humor that Works: The Missing Skill for Success and Happiness at Work—shares his unique insight on how marketers can leverage humor. Below is Part 2 of a series on humor in marketing Kimberly Whitler: Before we talk about tips, is there any research that provides insight on humor? Andrew Tarvin: There are plenty. One study found that when men used humor, they received a positive response 90% of the time. However, when women used…

How to Fire an Employee: 4 Ways to Make the Process Kinder

Hands down, the hardest part of my job is letting an employee go. Even the word “fire” makes people cringe and lower their eyes. But as any business leader knows, sometimes, the right thing to do for the company is to dismiss an employee. It is, after all, pretty common. Forty percent of Americans have lost a job, according to a recent Harris poll. So how can you make the dreaded process go smoothly, both for the employee and the person doing the firing? By doing it respectfully. A study of nearly 20,000 employees…

7 B2B Marketing Trends to Embrace in 2020

The adage that generals are always fighting the last war is a lesson marketers should heed. Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics. Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing  blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust. So let’s look at some of the tools and strategies that forward-thinking companies should embrace this year. 1. Superior Websites It’s…

Top 6 Marketing Money Wasters

Recently, I got a call from a small business owner who was wondering when all the money he was spending on marketing would show returns. His company was running Google AdWords and Facebook ads, they were active on social media, they’d paid a website company to run their website and do their SEO. I asked him how long he’d been executing his strategy. “Six months,” he told me. My jaw dropped to the floor. “Are you serious?” I said. This guy has flushed over $50,000 down the toilet with nothing…

How predictive advertising is changing the future of digital marketing

Customers desire shopping experiences that reflect their persona and buying patterns. Research shows that customers are willing to pay a price premium of up to 16 percent for brands offering tailored experiences. Today, big data analytics and machine learning (ML) are helping marketers read the consumer’s mind and predict buying behavior. Several businesses are turning to predictive advertising to efficiently expand their targeting efforts, deliver great experiences, and boost their site’s rating. Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and…

Why responsible advertising is everyone’s business

Responsibility, trust and growth are firmly at the heart of advertising’s new mission. Here are the key action points from the Advertising Association’s annual LEAD summit “If we want to be trusted, we must be more trustworthy. We need to be in the business of trust and not just creating noise,” said Stephen Woodford, chief executive of the Advertising Association. Sometimes you have to look back to move forward. So it was as the Advertising Association’s LEAD summit took place at the QEII Centre: last year’s message was ringing in…

How Kind Ads Fixes The Broken Advertising Model

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, meaning they weren’t generating the sales or leads they expected…

The 3 Questions Entrepreneurs Should Ask Before Making Tough Decisions

Business owners make myriad decisions every day. However, when it comes to the toughest choices, like whether to hire more talent, invest in technology or seek another round of funding,it’s imperative to get clarity. When you increase your certainty before you go down a specific road, you’ll avoid second guessing your decision and unintentionally sabotaging your commitment and results. When faced with a big decision, it’s normal to feel paralyzed, question your own gut and stress about the wisdom of your choice. But give yourself some slack. Even the most successful entrepreneurs have…