12 Ways to Build a Winning SEO Strategy on a Small Budget

It can feel demoralizing as a marketer with a small SEO budget to hear those stories. Their success can feel completely out of reach. That doesn’t have to be the case. If you are working with a small SEO budget for your brand or your agency’s client you can still have success. The key to building a winning SEO strategy when you are low on funds is learning to prioritize. Read on to learn the top 12 ways you can prioritize, structure, and run SEO campaigns that will bring exceptional…

Why (and How) You Should Optimize Your Website for Voice Search

A few years ago, voice search seemed like a far-fetched idea limited to Star Trek and science-fiction movies, but today, its use as a digital-marketing tool has become so common that, according to Google, it’s the fastest-growing form of online search.  So what does this trend mean to marketers, and why should business owners focus on building voice search-optimized websites? Let’s see.  The Rise of Voice Search By the Numbers Voice search basically allows users to say their queries out loud rather than typing them into the search box to get the results. The speech-recognition technology precisely…

5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance

Let’s cover five higher-level optimizations you can make to drive better performance out of your Amazon ad campaigns. Adjusting bids by placement Because bidding is an ongoing process where the competitive landscape is always changing, it can be difficult to ensure that your bids are high enough to get the top placement without overpaying for clicks and losing control of profitability. Amazon allows you to increase bids for certain placements. You can enable these advanced bidding strategies in the campaign settings of any manual Sponsored Products campaign. We recommend adjusting…

Dynamic Duos: The Power of Affiliate Marketing

Harry and Hermione. Holmes and Watson. Batman and Robin. These famous duos span age groups, eras and the globe because they all have one thing in common: While each would be competent on his or her own, the pairs are indestructible together. The same goes for the potential appeal your business could have with its own sidekick: an affiliate marketer. While some direct response marketers have the advantage of selling directly to consumers — through TV infomercials and direct mail — internet marketers require a middleman to reach their full potential.…

Why Referral Marketing Works

When you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can expect and what quality they’ll likely be. True, you won’t know exactly who you’ll be selling to or how large the order will be, but that’s true of almost all marketing techniques. One mistake to avoid, however, is looking solely at the sale itself. When you do this, you’ll miss exactly how that sales opportunity came to you. A few years ago, one member of a referral networking group (We’ll…

Rise of the Content Machines: How Blogs Became a Secret Weapon

Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s Almanack to promote his print business back in 1732, Michelin launched the Michelin Guide back in 1900, and Jell-O began offering free copies of the Jell-O Recipe Book back in 1901. Those fore-founders of content marketing had the right idea. Offer engaging and useful content to your customers, and it will boost sales, grow your community and increase brand loyalty. Jell-O’s sought-after recipe book contributed to more than $1M in revenue in just two years, and the Michelin Guides…

7 Reasons People Hate Your Ads — and What to Do About It

Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. There’s a clear disconnect regarding the whole enterprise’s assumed worth, but before you lament, it’s not all bad news. By accepting this reality, i.e. people hate ads, we can begin to make better, more effective campaigns. Here’s a list of reasons why people hate typical ad campaigns, in the hopes that it will help you cut…

7 Steps to Acquiring a Small Business

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty.  Maybe you don’t have the funding, connections, or world-changing vision required to get moonshot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. I know how difficult it is to start a business from scratch. My first entrepreneurial venture was selling flowers on the street…

The Benefits of Buying a Business vs. Starting Your Own Company

One of the most serious career choices you can make is whether you will be on the clock for someone else or work for yourself. But don’t be fooled: working for yourself doesn’t always mean starting up a new company. It’s not easy to come up with the right idea and the right amount of money to transform yourself into an entrepreneur overnight. There are a lot of people that want to be entrepreneurs (or so they think), but don’t know where to start.  Have you thought of the third option? Buying…

Can Your Blog Make Money? Here’s How to Predict Your Chances for Income.

We’ve all heard of the many entrepreneurs who made it big thanks to a popular blog; they either used their blog as an extension of an existing business, or started blogging as a side project that ended up earning significant revenue. Knowing about the free website-building tools out there and the (perceived) ease of starting a blog, you’ve likely given this strategy some thought. Would a blog actually help you make money, though? Ultimately, the answer revolves around three factors: 1. Monetization. What’s your plan to make money from the blog? You have…