Creating a Content Marketing Strategy? Here are 3 Tips You Should Always Follow

I’ve had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I’ve seen many companies blindly create content with little engagement and overall impact on their brand.  Through all my years leading content management for companies, here are the three best tips for helping you build a better content marketing strategy in 2020.  1. Writers who know and work in your industry are way more effective than any other writer. The world doesn’t…

How to Use Header Tags: SEO Best Practices

Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be. However, these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines. If you want to call yourself an SEO with a straight face, you can’t afford not to optimize your header tags. Here are seven header…

5 Things I Wish I Knew Before Hiring an SEO Vendor

As part of my job at the company where I work, I basically “taught myself” how to do SEO. It wasn’t easy and it didn’t happen overnight. I don’t claim to be an absolute SEO expert, but I have learned a few tricks and shortcuts – I’m talking about ethical, effective, SEO strategies and tactics – not the sleazy and self-defeating kind that gets your site banned by Google.  Unfortunately, I gained this knowledge from hard-earned experience – by having a few run-ins with unqualified, unreliable SEO vendors. The fact is, there…

SEOs Are in High Demand, According to LinkedIn’s Data

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related to SEO, and 909K professionals in the US with “SEO” in their profile. That works out to 20 people for every job, a ratio of 20:1. For comparison’s sake, here are some ratios for other types of jobs: For software engineers the ratio is 10:1. For product managers, the ratio is 30:1. For designers, the ratio is 23:1 Numbers Are in…

SEO Guidelines for Blogging Around Long-Tail Keywords

Long-tail keywords are very beneficial for bloggers. They can target long-tail keywords to get more traffic because traffic has less competition. They can also find that long-tail keywords convert better, so it is often better to get 10,000 visitors from long-tail keywords than 80,000 visitors from broader keywords.  You can also get more volume by targeting tons of long-tail keywords. These keywords account for 70% of all search traffic.  However, that is not the real benefit. They also convert a lot better. The average conversion rate for landing pages with long-tail…

WordPress Announces Gutenberg 7.1

WordPress Gutenberg 7.1 has been updated with a large amount of improvements. While there is a small performance slowdown introduced in this version of Gutenberg, the scope of improvements may override those concerns. New Welcome User Interface An improved feature is in the welcome UI screen. This is a feature for new users to help introduce them to the Gutenberg block editing experience. Table Captions This release introduces Table Captions. This allows users to add captions to the bottom of tables. There is also a new UI toggle for selecting…

Bug found in WordPress plugins Ultimate Addons for Beaver Builder and Ultimate Addons for Elementor is actively being exploited.

Security researchers are warning users of two WordPress plugins – made by Brainstorm Force – that they need to patch a “major” vulnerability that could allow hackers to gain administrative access to any website using the plugins. According to Brainstorm Force, it is only aware of one customer who had its website compromised because of this bug. However, another source has also reported a successful attack since the bug was discovered on Wednesday. The plugins in question are Ultimate Addons for Beaver Builder and Ultimate Addons for Elementor. Both WordPress plugins are designed…

12 Ways to Build a Winning SEO Strategy on a Small Budget

It can feel demoralizing as a marketer with a small SEO budget to hear those stories. Their success can feel completely out of reach. That doesn’t have to be the case. If you are working with a small SEO budget for your brand or your agency’s client you can still have success. The key to building a winning SEO strategy when you are low on funds is learning to prioritize. Read on to learn the top 12 ways you can prioritize, structure, and run SEO campaigns that will bring exceptional…

Why (and How) You Should Optimize Your Website for Voice Search

A few years ago, voice search seemed like a far-fetched idea limited to Star Trek and science-fiction movies, but today, its use as a digital-marketing tool has become so common that, according to Google, it’s the fastest-growing form of online search.  So what does this trend mean to marketers, and why should business owners focus on building voice search-optimized websites? Let’s see.  The Rise of Voice Search By the Numbers Voice search basically allows users to say their queries out loud rather than typing them into the search box to get the results. The speech-recognition technology precisely…

Rise of the Content Machines: How Blogs Became a Secret Weapon

Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s Almanack to promote his print business back in 1732, Michelin launched the Michelin Guide back in 1900, and Jell-O began offering free copies of the Jell-O Recipe Book back in 1901. Those fore-founders of content marketing had the right idea. Offer engaging and useful content to your customers, and it will boost sales, grow your community and increase brand loyalty. Jell-O’s sought-after recipe book contributed to more than $1M in revenue in just two years, and the Michelin Guides…