Creator’ direction: the next big step for Effective influencer marketing in 2020

Almost half of marketers want total control over sponsored influencer posts, according to a recent study. Old habits die hard. For marketers used to masterminding a brand message and ensuring its implemented consistently, allowing influencers freedom to represent your brand, without strict guidelines, can feel like a new and daunting experience.  In the early days of influencer marketing, brands had little choice but to leave social ambassadors to interpret messages in their own voice. The ‘freebie in exchange for a post’ model was commonplace and marketers were left watching and waiting…

Social media advertising woes: Where do brands fall short?

Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said for 2020 and beyond. So exactly where are social ad initiatives falling short? And what can brands do to address these shortcomings? Here are a few common pitfalls we see across channels. Targeting in all…

Keystone Bank promises free debit-cards to customers who reactivate their dormant accounts.

Keystone Bank Limited has promised to give free debit cards to customers who reactivate dormant or inactive accounts in the festive periods. Such customers, according to the bank, must also make a deposit of N2,500 into the accounts and carry out at least one transaction on any of the electronic channels. Its Executive Director, Olaniran Olayinka, said the gesture was to reward customers in the Yuletide season. According to him: “At Keystone Bank, customers are more than kings; they are our partners; hence we are always exploring all possible avenues…

Using ‘Shameless’ Self-Promotion to Grow Your Business

In business, you understand that if you don’t promote and market, you can’t succeed, right? No matter how great your service is or what amazing value you offer, if prospects don’t know about you, you’re not going to have a chance to do business with them. To gain some clarity on this point, ask yourself the following questions: Do I feel passionate about helping prospects and customers get the best experience possible? Do I feel our services and/or products are better than our competitors’? Do I want to help others?…

5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance

Let’s cover five higher-level optimizations you can make to drive better performance out of your Amazon ad campaigns. Adjusting bids by placement Because bidding is an ongoing process where the competitive landscape is always changing, it can be difficult to ensure that your bids are high enough to get the top placement without overpaying for clicks and losing control of profitability. Amazon allows you to increase bids for certain placements. You can enable these advanced bidding strategies in the campaign settings of any manual Sponsored Products campaign. We recommend adjusting…

7 Reasons People Hate Your Ads — and What to Do About It

Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. There’s a clear disconnect regarding the whole enterprise’s assumed worth, but before you lament, it’s not all bad news. By accepting this reality, i.e. people hate ads, we can begin to make better, more effective campaigns. Here’s a list of reasons why people hate typical ad campaigns, in the hopes that it will help you cut…

The Benefits of Buying a Business vs. Starting Your Own Company

One of the most serious career choices you can make is whether you will be on the clock for someone else or work for yourself. But don’t be fooled: working for yourself doesn’t always mean starting up a new company. It’s not easy to come up with the right idea and the right amount of money to transform yourself into an entrepreneur overnight. There are a lot of people that want to be entrepreneurs (or so they think), but don’t know where to start.  Have you thought of the third option? Buying…

Is Your Brand Engaging or Intrusive?

Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiences you shared, and you’re fiercely loyal to them and those memories. Then, 10 or 20 years later, maybe that relationship feels a little intrusive. Sure, you’re always happy to lend a compassionate ear when things are tough. Yet those now all-too-frequent calls to rehash the same old bag-of-woes can get a bit weary. Eventually, you wince when the, “Hey, can I ask…

Nepal’s increased bullion import duty to help India reduce smuggling

The Nepal government’s decision to sharply increase import duty of gold and silver is expected to help both Nepal and India, as part of the volume imported by Nepalese jewellers enters India illegally, significantly squeezing their supplies. < p style=”box-sizing: border-box; line-height: 1.6rem; font-weight: 300; margin: 0px 0px 12px; color: rgb(0, 0, 0); font-family: Georgia, ” times=”times” new=”new” roman=”roman” serif=”serif” =”text-decoration-color:” _16px=”_16px” normal=”normal” _2=”_2″ start=”start” _0px=”_0px” none=”none” initial=”initial”>The government of Nepal, which shares a porous border with India, had last week increased Customs duty on import of up to 50…

Tea output in the south drops by 10% on climate change, planters stressed

South Indian tea output has dropped by around 10 per cent to 225 million kg and is unlikely to recover this year. Planters say they are going through a stressful period due to climate change and their inability to fetch remunerative prices for their produce. According to United Planters’ Association of Southern India (Upasi), the apex body of planters of tea, coffee, rubber, cardamom and pepper in the southern states, production of tea is estimated to be around 225 million kg as against an average output of 240-250 million kg.…