TikTok Raises Profile As Digital Ad Rival To Snap, Facebook, Google

TikTok Lounge at VidCon expo in London earlier this year. TikTok is gaining more acceptance, and could pose a threat to social media giants in coming months. (Cover Images/Zuma Press/Newscom) Surging popularity for burgeoning social media site TikTok amid the global coronavirus lockdown has Wall Street buzzing. The big question now is whether the video-sharing app will break out soon in digital advertising and compete for dollars with big brands like Snap (SNAP), Facebook (FB) and Alphabet‘s (GOOGL) Google.       you is by investing in the stock market and we have tips to…

Best Tips to Increase Clicks on Your Google Ads

There are times when you are struggling with PPC marketing because hardly anyone is clicking on the ads. Getting in the slump is common, even for those who have been working with Google Ads for a while. The most important thing to remember is that there is no reason to panic. Instead of focusing on all the negativity, you should look for ways that will introduce a breath of fresh air and make you profit from PPC marketing again. If you are looking for some ideas on how to launch a…

Top Reasons Why Small Businesses Must Spend on Advertising

Table of Contents Top Reasons Why Small Businesses Must Spend on Advertising Quicker client base build-up More customers = more profits It adds credibility to your business If you think that running a business only entails producing your products and services and selling them to customers, then you are wrong. There are many aspects to a business: taxes, accounting, auditing and advertising. Businesses big and small can significantly benefit from advertising, regardless of its form. It is a given that big companies will spend on their advertising, but for small businesses, owners…

A Small-Business Guide to Facebook Advertising (Infographic)

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company. One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising. Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before getting…

Why You Should Be Buying Facebook Ads Now

Take advantage of lower costs and seize market share. We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians just ended their presidential campaigns (But not before together spending over $780 million on ads). When advertising on Facebook, a more crowded queue of ads means less people see each ad, and our advertising dollars don’t stretch as far. Retailers and e-commerce advertisers know this well, as CPMs (“Cost per mille”, or the…

How Do I Add My Business to Google Maps?

The Google Maps function, formerly known as Google Places, is now part of the Google My Business dashboard – Google’s dashboard for managing and tracking your online presence across Google’s various platforms including Google Local (Google Maps), Google+, Google Analytics and Adwords. As you’re preparing to set up your listing, just a reminder – although Google will, in some situations, display businesses from surrounding communities in the “Local” search results (Maps), you are only allowed to register your business in the town or city in which you have a physical address. Adding or…

A closer look at the success of affiliate marketing

You may not have heard of it before, but one of the most popular ways for people to generate an income online is to use what is known as ‘affiliate marketing’. Some of the more vocal affiliate marketing experts out there promise that it gives you the chance to make an income in the millions. But what is the reality behind this dream? With that said, let’s take a closer look at the success of affiliate marketing. Before we can figure this out, however, we need to be clear about exactly…

How predictive advertising is changing the future of digital marketing

Customers desire shopping experiences that reflect their persona and buying patterns. Research shows that customers are willing to pay a price premium of up to 16 percent for brands offering tailored experiences. Today, big data analytics and machine learning (ML) are helping marketers read the consumer’s mind and predict buying behavior. Several businesses are turning to predictive advertising to efficiently expand their targeting efforts, deliver great experiences, and boost their site’s rating. Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and…

Why responsible advertising is everyone’s business

Responsibility, trust and growth are firmly at the heart of advertising’s new mission. Here are the key action points from the Advertising Association’s annual LEAD summit “If we want to be trusted, we must be more trustworthy. We need to be in the business of trust and not just creating noise,” said Stephen Woodford, chief executive of the Advertising Association. Sometimes you have to look back to move forward. So it was as the Advertising Association’s LEAD summit took place at the QEII Centre: last year’s message was ringing in…

How Kind Ads Fixes The Broken Advertising Model

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, meaning they weren’t generating the sales or leads they expected…