8 Ways Entrepreneurs Lose the Attention of Investors Within 1 Minute of Meeting

As an aspiring or established entrepreneur, one of the most important things you need is a memorable elevator pitch, to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. As a startup adviser and potential investor, I’ve heard too many pitches that are heavy on emotion but light on quantifiable value and impact. In that critical first minute, no one needs to hear that you have a passionate dream of changing the world, new disruptive technology, or a product with more features than competitors’. What they want to hear…

Creating a Content Marketing Strategy? Here are 3 Tips You Should Always Follow

I’ve had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I’ve seen many companies blindly create content with little engagement and overall impact on their brand.  Through all my years leading content management for companies, here are the three best tips for helping you build a better content marketing strategy in 2020.  1. Writers who know and work in your industry are way more effective than any other writer. The world doesn’t…

Give Your Small Business a Fighting Chance by Avoiding These Common Mistakes

In my 20 years as an entrepreneur, I’ve seen my fair share of small businesses bite the dust. If you’re considering opening a small business of your own, knowing how others tripped up can help you shun similar stumbles. You’ll never avoid mistakes entirely, of course, but some mistakes are harder to recover from than others. Keep the following missteps in mind as you move forward:  1. Putting all your eggs in one basket.  A buddy of mine once had a lucrative landscaping company. He won a bunch of commercial accounts with local…

Simple tips to help you choose a side business in 2020

It is smart to start thinking along the lines of a side business while you have a full-time job. Your side business has the potential to become a long-term solution to financial needs and an enriching life experience. Answering these questions should give you enough information to create a clear path forward, help kick-start your new venture and help you decide whether or not to go “all-in.” Are you passionate about the business? This is a simple but very important question. If you can’t imagine yourself working on your business idea and…

4 Steps to Growing Your Business Now

The challenge of growing a business is surprisingly similar to the difficulties of losing weight. It’s something I realized after growing my first business, a fitness consultancy called Born Fitness. Each year, people set resolutions (goals, KPIs), start off strong (lots of early-year focus), get frustrated (friction from the process), plateau (return to old habits), and watch apathy set in (panic and lack of focus if goals are not met).  Instead of searching for a magic bullet, a systematic process makes it easier to identify breaks in the system, create pathways for progress, and take aggressive bets that…

5 Things Most Startup Plans are Missing

Each day brings new surprises when you’re running a startup. For entrepreneurs, that insecurity can make goal-setting feel futile. It’s hard to make a plan when there is so little predictability about what the year will bring. But creating goals that actually account for the flexibility and spontaneity required when running a company not only helps future-proof your business plan, it can also be empowering. All entrepreneurs have a grand vision for what their business is capable of, and often we get caught up in focusing only on the most obvious goals:…

The Investment Lifecycle of a Company

The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes There are countless stories of entrepreneurship that can be traced back to a point in time when the founders wrote out their business plan on the back of a napkin. So many, in fact, that it has become a common trope for describing the ideation and planning phase of a business startup. It’s a great example of how a business is often little more than an idea; it’s so small you can write it on a napkin.…

As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?

Even though social media as a whole is still relatively new, that has not stopped people from being drawn to shiny new platforms and features, whether that’s been TikTok, Vine, Boomerang, the dog filter on Snapchat, etc. But just because something catches fire does not mean that its flame will continue to burn, nor does it mean that it’s applicable to every marketer. I often hear questions like “What’s next in social media?” In particular, I get asked a lot about whether someone should be on TikTok. Unfortunately, there’s no universal…

How to link your PayPal account to your Google Pay account on an iPhone or Android

Saving your payment details on your smartphone can be a good way to save time and avoid the hassle of finding your credit card every time you want to pay for something. If you use Google Pay and want more ways to pay, adding your PayPal account can also be a good option. There are a few other advantages of doing so, too. For example, you can rent and buy movies on YouTube without having to add your payment details, or use your PayPal funds to pay for things like…

Bitcoin Selling for $24,000 per BTC in Iran as US Tensions Escalate

Iran-based sellers on peer-to-peer trading platform LocalBitcoins are currently asking for around 1 billion Iranian rials or over $24,000 per Bitcoin (BTC) — well over its 2017 all-time high — as tensions reach a boiling point between Washington and Tehran. Bitcoin price soars in Iranian rials The staggering premium in Iran relative to current global market price — around $7,350 — comes in the wake of an airstrike at Baghdad’s airport ordered by United States President Donald Trump that killed the head of the Iranian Revolutionary Guards’ elite Quds Force,…