Bitcoin Selling for $24,000 per BTC in Iran as US Tensions Escalate

Iran-based sellers on peer-to-peer trading platform LocalBitcoins are currently asking for around 1 billion Iranian rials or over $24,000 per Bitcoin (BTC) — well over its 2017 all-time high — as tensions reach a boiling point between Washington and Tehran. Bitcoin price soars in Iranian rials The staggering premium in Iran relative to current global market price — around $7,350 — comes in the wake of an airstrike at Baghdad’s airport ordered by United States President Donald Trump that killed the head of the Iranian Revolutionary Guards’ elite Quds Force,…

What Happens When You Fake Authenticity

We’ve all probably seen now-infamous Peloton ad. Maybe you also saw some of the wild parody videos bouncing around the internet. At this point, almost everyone has an opinion on what it says about society, not to mention the future of marketing. Clearly the luxury fitness brand was looking for some attention heading into the recent holidays. But not this kind. If we can put aside for a moment debating whether the message of this particular spot was tone-deaf or not, or what it says about social and sexual politics, what seems clear…

How to Use Header Tags: SEO Best Practices

Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be. However, these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines. If you want to call yourself an SEO with a straight face, you can’t afford not to optimize your header tags. Here are seven header…

5 Content Marketing Trends You Need to Know for 2020

It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of your audience are constantly evolving and you need to keep up with what they want so that you can continue to create and distribute effective and engaging content. Check out these five content marketing trends you need to know for 2020.  1. Video and live-streaming Video and live-streaming have become huge recently thanks to popular platforms like YouTube, TikTok, and Twitch —…

Why Personal Branding Is a Secret Weapon

Whenever you open Instagram, a slew of posts from “influencers” populate your feed. People’s names are in the headlines of articles, and the rise of the “famous entrepreneur” has begun. Personal branding is in, and it’s a secret weapon. It’s how people know who you are. To understand personal branding, you must understand business branding. Effective business branding is why we don’t hesitate to purchase a new facial cleanser from our favorite skincare brand, whereas we hesitate to try a facial cleanser from a brand we’ve never heard of. We become defensive of brands.…

6 Technologies That Will Reshape Marketing In The Next Decade

When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Ingenious search engines that navigate a plethora of budding websites, along with the first online display and search ads, marked a drastic turn of marketing dynamics as individuals’s active search behavior allowed for much more relevant and efficient ad delivery.  The emergence of social media represented an equally revolutionary milestone, whereby comprehensive data on user demographics, preferences and interests offered marketers unprecedented targeting options.…

5 Things I Wish I Knew Before Hiring an SEO Vendor

As part of my job at the company where I work, I basically “taught myself” how to do SEO. It wasn’t easy and it didn’t happen overnight. I don’t claim to be an absolute SEO expert, but I have learned a few tricks and shortcuts – I’m talking about ethical, effective, SEO strategies and tactics – not the sleazy and self-defeating kind that gets your site banned by Google.  Unfortunately, I gained this knowledge from hard-earned experience – by having a few run-ins with unqualified, unreliable SEO vendors. The fact is, there…

How to make money from your unwanted Christmas gifts

SANTA might not always get it right on Christmas Day, but there’s no need to let unwanted gifts go to waste. One person’s junk is another’s treasure so you can make a tidy profit out of reselling them, whether it’s clothing, books or gadgets. If you’ve got unwanted Christmas presents sitting around, you could make a tidy sum by selling them online Alternatively, you can give them as gifts to other people or return or exchange them. Here are our tips to help you on your quest to get rid…

4 Tips for Building a Profitable Affiliate Website

Do you want to make residual income with affiliate marketing? If so, you’re not alone. Statista estimates that by the year 2020, affiliate spending in the United States will reach an all-time high of 6.8 billion dollars. The same research suggests that consumers will continue to spend more money on affiliate-sponsored products, which means that there has never been a better opportunity to enter the world of affiliate marketing. All affiliate marketing programs follow a similar routine. Here’s how it works: Website developers or influencer partners with companies to sell their…

SEOs Are in High Demand, According to LinkedIn’s Data

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related to SEO, and 909K professionals in the US with “SEO” in their profile. That works out to 20 people for every job, a ratio of 20:1. For comparison’s sake, here are some ratios for other types of jobs: For software engineers the ratio is 10:1. For product managers, the ratio is 30:1. For designers, the ratio is 23:1 Numbers Are in…