7 Reasons People Hate Your Ads — and What to Do About It

Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. There’s a clear disconnect regarding the whole enterprise’s assumed worth, but before you lament, it’s not all bad news. By accepting this reality, i.e. people hate ads, we can begin to make better, more effective campaigns. Here’s a list of reasons why people hate typical ad campaigns, in the hopes that it will help you cut…

7 Steps to Acquiring a Small Business

Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty.  Maybe you don’t have the funding, connections, or world-changing vision required to get moonshot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. I know how difficult it is to start a business from scratch. My first entrepreneurial venture was selling flowers on the street…

The Benefits of Buying a Business vs. Starting Your Own Company

One of the most serious career choices you can make is whether you will be on the clock for someone else or work for yourself. But don’t be fooled: working for yourself doesn’t always mean starting up a new company. It’s not easy to come up with the right idea and the right amount of money to transform yourself into an entrepreneur overnight. There are a lot of people that want to be entrepreneurs (or so they think), but don’t know where to start.  Have you thought of the third option? Buying…

Can Your Blog Make Money? Here’s How to Predict Your Chances for Income.

We’ve all heard of the many entrepreneurs who made it big thanks to a popular blog; they either used their blog as an extension of an existing business, or started blogging as a side project that ended up earning significant revenue. Knowing about the free website-building tools out there and the (perceived) ease of starting a blog, you’ve likely given this strategy some thought. Would a blog actually help you make money, though? Ultimately, the answer revolves around three factors: 1. Monetization. What’s your plan to make money from the blog? You have…

How I Make a Full-Time Income in My Spare Time — And How You Can, Too

As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle that many dream about, flying 96 times just this past year; living in such places as Johannesburg, Shanghai, Thailand and now Mexico, and speaking on stages all over the world. All because I’ve learned how to make a full-time income in my spare time with affiliate marketing. I believe affiliate marketing is the easiest way to build a business online, because you don’t have…

How to Build a Profitable Business Online by Selling Nothing

You can start earning passive income online via revenue sharing thanks to a tactic called affilliate marketing. Imagine a business that contains no fulfillment, deliverables or customer support and can be sold for 25 times its monthly net profit. Now, imagine this business also maintains a consistent 30 percent margin and could be managed without any full-time employees. You can start earning passive income online via revenue sharing thanks to a tactic called affilliate marketing. Sounds too good to be true, doesn’t it? Well, it’s not. It’s called affiliate marketing and…

HOW TO MAKE MARKETING MORE HUMAN AND BRANDS BETTER FRIENDS

It seems to me that much of marketing can be pretty shallow. I can’t help but think this when one of my kids informs me that their very life depends on possessing the latest plastic object or sugar delivery system that they’ve just seen advertised—only to forget them moments later. Now more than ever, ads are an unavoidable, omnipresent part of our digital lives—some estimates suggest we Americans are exposed to some 4,000 to 10,000 of them every day. Much of this advertising is designed to make us conscious of what…

Is Your Brand Engaging or Intrusive?

Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiences you shared, and you’re fiercely loyal to them and those memories. Then, 10 or 20 years later, maybe that relationship feels a little intrusive. Sure, you’re always happy to lend a compassionate ear when things are tough. Yet those now all-too-frequent calls to rehash the same old bag-of-woes can get a bit weary. Eventually, you wince when the, “Hey, can I ask…

TWITTER SUSPENDS PLAN TO DELETE INACTIVE ACCOUNTS AFTER UPSET USERS REQUEST TO KEEP THOSE OF THE DECEASED

The news that Twitter would be deleting inactive accounts made waves online yesterday. Scores of people tweeted to protest the abrupt announcements, demanding that the accounts of their deceased loved-ones should remain live. Certainly not the best start to a Thanksgiving weekend.  That was something Twitter did not anticipate. On Tuesday, Twitter tweeted an apology, stating it would no longer be deleting any accounts until there was a solution to preserve ones from users who have died. Twitter had sent emails on Tuesday warning users that accounts which hadn’t been…

BETTER THAN BITCOIN? THIS MAN HAS A NEW PLAN TO DISRUPT THE FINANCE INDUSTRY

After working at IBM for almost a decade and cofounding the Launch School, an online software enterprise, Kevin Wang may have undertaken his most ambitious project to date with Nervos, a blockchain network poised to transform the financial services industry. As co-founder and researcher of token economics for Nervos, Wang is one of the leading minds behind the drive to a global blockchain revolution. < p style=”box-sizing: border-box; border: 0px none; list-style: outside none none; margin: 20px 0px; outline: none 0px; padding: 0px; -webkit-font-smoothing: antialiased; width: 382.19px; color: rgb(34, 34,…