Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that they want more. While many e-commerce companies offer personalized product recommendations for their website visitors, you can go far beyond that to provide shoppers with a personalized experience from start to finish. Check out these five ideas.