How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires.  It’s clear why so many businesses are looking to leverage insights-driven marketing. A…

5 Tips For Leveraging Humor To Build Better Consumer Experiences

How can marketers use humor to build stronger brand-consumer relationships? Andrew Tarvin—comedian, humor speaker, and author of Humor that Works: The Missing Skill for Success and Happiness at Work—shares his unique insight on how marketers can leverage humor. Below is Part 2 of a series on humor in marketing Kimberly Whitler: Before we talk about tips, is there any research that provides insight on humor? Andrew Tarvin: There are plenty. One study found that when men used humor, they received a positive response 90% of the time. However, when women used…

How to Fire an Employee: 4 Ways to Make the Process Kinder

Hands down, the hardest part of my job is letting an employee go. Even the word “fire” makes people cringe and lower their eyes. But as any business leader knows, sometimes, the right thing to do for the company is to dismiss an employee. It is, after all, pretty common. Forty percent of Americans have lost a job, according to a recent Harris poll. So how can you make the dreaded process go smoothly, both for the employee and the person doing the firing? By doing it respectfully. A study of nearly 20,000 employees…