5 Things Most Startup Plans are Missing

Each day brings new surprises when you’re running a startup. For entrepreneurs, that insecurity can make goal-setting feel futile. It’s hard to make a plan when there is so little predictability about what the year will bring. But creating goals that actually account for the flexibility and spontaneity required when running a company not only helps future-proof your business plan, it can also be empowering. All entrepreneurs have a grand vision for what their business is capable of, and often we get caught up in focusing only on the most obvious goals:…

The Investment Lifecycle of a Company

The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes There are countless stories of entrepreneurship that can be traced back to a point in time when the founders wrote out their business plan on the back of a napkin. So many, in fact, that it has become a common trope for describing the ideation and planning phase of a business startup. It’s a great example of how a business is often little more than an idea; it’s so small you can write it on a napkin.…

As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?

Even though social media as a whole is still relatively new, that has not stopped people from being drawn to shiny new platforms and features, whether that’s been TikTok, Vine, Boomerang, the dog filter on Snapchat, etc. But just because something catches fire does not mean that its flame will continue to burn, nor does it mean that it’s applicable to every marketer. I often hear questions like “What’s next in social media?” In particular, I get asked a lot about whether someone should be on TikTok. Unfortunately, there’s no universal…