SEO Guidelines for Blogging Around Long-Tail Keywords

Long-tail keywords are very beneficial for bloggers. They can target long-tail keywords to get more traffic because traffic has less competition. They can also find that long-tail keywords convert better, so it is often better to get 10,000 visitors from long-tail keywords than 80,000 visitors from broader keywords.  You can also get more volume by targeting tons of long-tail keywords. These keywords account for 70% of all search traffic.  However, that is not the real benefit. They also convert a lot better. The average conversion rate for landing pages with long-tail…

Social media advertising woes: Where do brands fall short?

Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said for 2020 and beyond. So exactly where are social ad initiatives falling short? And what can brands do to address these shortcomings? Here are a few common pitfalls we see across channels. Targeting in all…

Lies and bias on the rise in marketing and public relations

According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays that deal with or in deceit, aided and abetted by the advancement of technology and social media in the post-truth age. Erasing the line between paid and earned media The rate at which influencer marketers are ignoring disclosure guidelines set by the FTC is alarming. The FTC’s “Dot Com Disclosure Requirements” [PDF] are designed to help the public understand…