HOW TO MAKE MARKETING MORE HUMAN AND BRANDS BETTER FRIENDS

It seems to me that much of marketing can be pretty shallow. I can’t help but think this when one of my kids informs me that their very life depends on possessing the latest plastic object or sugar delivery system that they’ve just seen advertised—only to forget them moments later. Now more than ever, ads are an unavoidable, omnipresent part of our digital lives—some estimates suggest we Americans are exposed to some 4,000 to 10,000 of them every day. Much of this advertising is designed to make us conscious of what…

Is Your Brand Engaging or Intrusive?

Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiences you shared, and you’re fiercely loyal to them and those memories. Then, 10 or 20 years later, maybe that relationship feels a little intrusive. Sure, you’re always happy to lend a compassionate ear when things are tough. Yet those now all-too-frequent calls to rehash the same old bag-of-woes can get a bit weary. Eventually, you wince when the, “Hey, can I ask…

TWITTER SUSPENDS PLAN TO DELETE INACTIVE ACCOUNTS AFTER UPSET USERS REQUEST TO KEEP THOSE OF THE DECEASED

The news that Twitter would be deleting inactive accounts made waves online yesterday. Scores of people tweeted to protest the abrupt announcements, demanding that the accounts of their deceased loved-ones should remain live. Certainly not the best start to a Thanksgiving weekend.  That was something Twitter did not anticipate. On Tuesday, Twitter tweeted an apology, stating it would no longer be deleting any accounts until there was a solution to preserve ones from users who have died. Twitter had sent emails on Tuesday warning users that accounts which hadn’t been…