5 Things I Wish I Knew Before Hiring an SEO Vendor

As part of my job at the company where I work, I basically “taught myself” how to do SEO. It wasn’t easy and it didn’t happen overnight. I don’t claim to be an absolute SEO expert, but I have learned a few tricks and shortcuts – I’m talking about ethical, effective, SEO strategies and tactics – not the sleazy and self-defeating kind that gets your site banned by Google.  Unfortunately, I gained this knowledge from hard-earned experience – by having a few run-ins with unqualified, unreliable SEO vendors. The fact is, there…

How to make money from your unwanted Christmas gifts

SANTA might not always get it right on Christmas Day, but there’s no need to let unwanted gifts go to waste. One person’s junk is another’s treasure so you can make a tidy profit out of reselling them, whether it’s clothing, books or gadgets. If you’ve got unwanted Christmas presents sitting around, you could make a tidy sum by selling them online Alternatively, you can give them as gifts to other people or return or exchange them. Here are our tips to help you on your quest to get rid…

4 Tips for Building a Profitable Affiliate Website

Do you want to make residual income with affiliate marketing? If so, you’re not alone. Statista estimates that by the year 2020, affiliate spending in the United States will reach an all-time high of 6.8 billion dollars. The same research suggests that consumers will continue to spend more money on affiliate-sponsored products, which means that there has never been a better opportunity to enter the world of affiliate marketing. All affiliate marketing programs follow a similar routine. Here’s how it works: Website developers or influencer partners with companies to sell their…

SEOs Are in High Demand, According to LinkedIn’s Data

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related to SEO, and 909K professionals in the US with “SEO” in their profile. That works out to 20 people for every job, a ratio of 20:1. For comparison’s sake, here are some ratios for other types of jobs: For software engineers the ratio is 10:1. For product managers, the ratio is 30:1. For designers, the ratio is 23:1 Numbers Are in…

Creator’ direction: the next big step for Effective influencer marketing in 2020

Almost half of marketers want total control over sponsored influencer posts, according to a recent study. Old habits die hard. For marketers used to masterminding a brand message and ensuring its implemented consistently, allowing influencers freedom to represent your brand, without strict guidelines, can feel like a new and daunting experience.  In the early days of influencer marketing, brands had little choice but to leave social ambassadors to interpret messages in their own voice. The ‘freebie in exchange for a post’ model was commonplace and marketers were left watching and waiting…

SEO Guidelines for Blogging Around Long-Tail Keywords

Long-tail keywords are very beneficial for bloggers. They can target long-tail keywords to get more traffic because traffic has less competition. They can also find that long-tail keywords convert better, so it is often better to get 10,000 visitors from long-tail keywords than 80,000 visitors from broader keywords.  You can also get more volume by targeting tons of long-tail keywords. These keywords account for 70% of all search traffic.  However, that is not the real benefit. They also convert a lot better. The average conversion rate for landing pages with long-tail…

Social media advertising woes: Where do brands fall short?

Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said for 2020 and beyond. So exactly where are social ad initiatives falling short? And what can brands do to address these shortcomings? Here are a few common pitfalls we see across channels. Targeting in all…

XAU/USD Remains Below 1,480.00

On Thursday, the XAU/USD exchange rate traded sideways around the 1,475.00 level. During today’s morning, the rate was trading at the given level. Note that yellow metal is pressured by the 55– and 100-hour SMAs, as well the monthly PP at 1,476.00. Thus, it is likely that some downside potential could prevail in the market. Note that the exchange rate could gain support of the 200-hour moving average, currently located at 1,470.95. If the given support holds, it is likely that gold could continue to consolidate against the US Dollar…

Update: Bitcoin and cryptocurrency markets suddenly rebounded yesterday

Bitcoin and cryptocurrency markets suddenly rebounded yesterday, with the bitcoin price climbing back above the psychological $7,000 per bitcoin mark after a sell-off earlier in the week. The bitcoin price has been stuck in a downward trend for the past few months and previously dipped under $7,000 per bitcoin in November, only to jump back again. But should we have seen bitcoin’s rebound coming? A report out earlier this month found the cost of creating new bitcoin, a process known as mining, now averages around $6,300 per bitcoin—something that could mean bitcoin is perhaps…

UK’s Oldest Crypto Exchange to unlist other currencies and Focus Solely on Bitcoin

the splinter currency founded two years ago in the aftermath of bitcoin’s heated scaling debate. Starting Jan. 3, Coinfloor will support only bitcoin, whose eleventh anniversary happens to fall on that day.  The plan comes ahead of the launch of ethereum 2.0, tentatively planned for early 2020, which will begin the process of shifting the network away from the energy-consuming proof-of-work (PoW) consensus mechanism to proof-of-stake (PoS).  Coinfloor’s decision suggests that nurturing a team with the specific expertise to follow the technical trials and tribulations of coins like ethereum may…